Think-
"91-3 The Storm is hip, cool, and fun."
Feel-
"This [artifact] makes me feel energized and happy."
Do-
I want to listen to 91-3 The Storm and check out their website."
With those factors in mind we decided that our four artifacts would be redesigning the radio's website landing page and Facebook page and creating a 30 second commercial, poster, and logo.
Here are the final products:
Poster-
Logo-
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